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Out Of The Rabbit Hole: A Personal Journey with Facebook Ads

A little while back I jumped into Facebook ads, assuming it would be a breeze, only to find myself spending waaaaaaay more time and energy on it that I had anticipated (#blindspot).  I had thought, with my marketing background, as well as some past success running other types of ads, that I could easily whip out a series of quick placements and see crazy results. 

How wrong I was.

It's so easy to fall into my own traps. In the past, I would want to believe something would be easy or true or a certain way, and then stay way past the point it was obvious whatever I was up to was not working. The  'I should have known better' sensation was one I was all too familiar with, along with the self-embarrassment that came with not "sticking the landing" on an objective. 

Thankfully, I now have a system in place to get me through those moments (and often, to avoid them all-together). 

The 6-Keys System: Navigating Challenges with Confidence

Navigating side-rails, challenges, overwhelm, or new learning using my 6-Keys system has made a significant impact in how I fast I am able to pivot, and how quickly I can create results.

Here's why:

  • >> Flexibility<< The 6 Keys system is adaptable to different situations, allowing for creative problem-solving and innovation. This also prevents a rigid mindset, creating  room for unexpected or unique circumstances.

  • >> Reduced Self-Criticism<< It focuses on progress and learning rather than what I missed or messed up. This reduces self-blame and increases self-compassion when things don't go as planned.

  • >> Empowerment<< Having this system empowers me to take ownership of my actions and decisions. It encourages autonomy and self-reliance, leading to a greater sense of control.

  • >> Continuous Improvement<< The 6 Keys encourage reflection and refinement based on feedback and outcomes. It promotes a growth mindset and a willingness to learn from mistakes.

  • >>Resilience<< This system helps build resilience by providing a framework for navigating challenges. It allows me to bounce back from setbacks and stay focused on my goals.

In the end, I applied my method to shift my mindset and create several opportunities, including a new hire and collaborations with other business owners who have more skills and experience than me in this area. I was able to put my focus - and talents - to work where they provided a greater benefit to my company.

We Become What We Practice

The emotional, physical and mindset muscles we practice using are the ones that will come to bear when situations escalate or BIG problems arise. Working on my blindspots now ensures the mental muscles I need are ready when I REALLY need them. 

If you don't have a flexible system in place to support you when you're in unexpected spaces, please reach out. It's not about having all the answers but about having the right tools and mindset to navigate challenges effectively. Find out more about the 6 Keys (part of the Radiant YOU! program) at


Coach Anna Lang

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